The Project
One of our biggest campaigns to date. We were approached by Wolf Experience to develop a suite of social media and microsite films to announce a competition to win tickets to an intimate Olly Murs gig celebrating Pringles 25th birthday. In total we created 5 films all with unique call to actions that counted down the days to the event.
Oh, and we also filmed the intimate live event with Olly Murs too!
Our Approach
With a brief to create short teaser films directing people to the microsite, where a final film told people how to enter the competition, we tapped into the jovial side of Olly Murs and the Pringles brand by using a giant Pringles can to trap Olly.
Following the launch of the films to Facebook, the films gathered over 1 million hits and over 4,000 likes, comments and shares as well as over 15,000 competition entries; which made this the most engaged Pringles campaign ever.
If you like this project, please take a second to share and #showtheworld