One of our biggest campaigns to date. We were approached by Wolf Experience to develop a suite of social media and microsite films to announce a competition to win tickets to an intimate Olly Murs gig celebrating Pringles 25th birthday. In total we created 5 films all with unique call to actions that counted down the days to the event.
Oh, and we also filmed the intimate live event with Olly Murs too!
With a brief to create short teaser films directing people to the microsite, where a final film told people how to enter the competition, we tapped into the jovial side of Olly Murs and the Pringles brand by using a giant Pringles can to trap Olly.
Following the launch of the films to Facebook, the films gathered over 1 million hits and over 4,000 likes, comments and shares as well as over 15,000 competition entries; which made this the most engaged Pringles campaign ever.
If you like this project, please take a second to share and #showtheworld