Davina_social_011116 from Tailwind Group on Vimeo.
The Project
F&F were keen to speak to us about creating an internal video to be shared across the F&F and Tesco network to communicate the upcoming Winter/Christmas 2018 lines of clothing. Davina McCall has been the face of F&F Active Range for a few years, so who else could be better to walk and talk through the seasonal offerings.
Although we can’t share online the 20 minute film, here’s a message from Davina McCall we also filmed filling you in on how this Christmas, you can support the charitable work of FareShare and The Trussell Trust with F&F’s Hat with a Heart.
Our Approach
We know that F&F has a strong desire to communicate with their colleagues and the wider business through video, and the key to success here is in understanding that audience. Strong collaboration between ourselves and the client has been hugely influential in the project’s success.
Over the course of 1 day we filmed 6 individual 5-minute segments with Davina, who spent time talking to the colleagues and designers of each category. This was captured by 2 roaming 4K cameras along with a photographer to capture the day.
If you like this project, please take a second to share and #showtheworld