Dance Beats | Tesco from Tailwind Group on Vimeo.
The Project
In 2019 Tesco launched a major national fundraising campaign to support the life-changing work of its three national health charity partners – Cancer Research UK, the British Heart Foundation and Diabetes UK. It follows last year’s announcement of a five-year partnership between Tesco and the three charities – Little Helps for Healthier Living.
Dance Beats then concluded with an ambitious GUINNESS WORLD RECORDS® attempt at Wembley stadium where thousands of Tesco colleagues and members of the public came tohgether to complete a 30-hour dance marathon relay.
Our Approach
Our crew spent 24 hours at Wemberley Arena capturing all the action along with TV personality Kimberly Wyatt, pop star Aston Merrygold, former The Saturdays singer Una Healy, and The Greatest Dancer finalists Harry Smallman and Eleiyah Navis. The group also included Tesco colleagues as well as inspiring representatives from Cancer Research UK, the British Heart Foundation and Diabetes UK.
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