Live Events Showcase.

We have worked on many live events over the years and continue to recognise that each one requires a tailored solution. We are proud to share some of the success stories from our valued customers. Read the case studies below to learn what we’ve done and to see what we can do for you.

Tesco Ignite is the annual tech event and showcase for Tesco Technology. Featuring keynotes from leaders within Tesco as well as demonstrations and workshops on new technologies for the benefit of their colleagues across the globe. In previous years Tailwind have been requested to produce ‘taste of the day’ films to showcase the day and present a flavour of what happens at these events alongside snippets from the keynotes and vox pops from colleagues in attendance.

In 2020, due to the ongoing pandemic, we were requested to produce a hybrid event incorporating a mix of keynotes and pre-recorded films. Over the course of several months, we worked closely alongside Tesco colleagues across a wide range of departments to produce 10 different films examining emerging technologies and engaging stories within Tesco Tech. Alongside this we also created banners, artwork and a set design for Tesco leaders to deliver keynotes live on air.

Utilising a 3-camera set up, a wide skill base of camera operators, vision mixers, audio engineers, floor managers and more to ensure the event ran without a hitch. The result was an engaging 2-hour event, delivered live across the globe to thousands of viewers in over 4 continents. Feedback from the event was phenomenally positive with Tailwind praised for the quality of the content as well as the ease of the production process.

Using our skilled crew, we flew to Edinburgh to meet with the client and progressed through our shooting schedule, meeting with staff at the Tattoo before preparing for a full evening’s shoot to cover as much of the event as possible. With our highly organised staff, we were able to keep on time and ensured we got the best footage we could to detail the fantastic event and engage with guests to record their wonder and reactions to the event. 

This brief presented an interesting challenge to Tailwind, and one we met head-on. The Military Tattoo has all broadcast and media rights owned by the BBC. Whilst we were allowed to film at the event and even permitted to set up on the show ground itself, several weeks of negotiations had to be made on what would be permitted in the final edit. Thankfully all footage was cleared thanks to strong and clear communication from the team.

Performing a range of songs specially picked for this exclusive Imagine Cruising experience, Katherine Jenkins serenaded guests under the stars with her famous “voice of an angel”. It was an intimate and emotional experience that will stay with us for years to come. We’ve been working with Imagine Cruising since 2016 and have produced 93 films in total targeted at alternate audiences and markets on a multitude of platforms around the world. Discover the magic for yourself by watching Katherine Jenkins perform to their customers in Rome and hear about their experiences of the evening.

While we handled the promotion of the events we felt that they were missing out on the opportunity of including opinions from guests at the event which could be used to promote future events. The opinions from the guests have proven to be the most effective way of selling the cruise packages seen in the films. The thoughts and opinions of the guests at the events and on the cruises now form the basis of the videos

We’re always ready to sink our teeth into new challenges and projects.

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