Podcasts are on the rise in popularity as they are more engaging and personal than a written piece of content that is too long for video. Podcasts are flexible in the way that consumers listen and what they listen to. Podcasts are easy to set up and produce as well as being a cost-effective way of communication and or training. Accessibility is an added bonus with podcasts helping to give information in a way that is accessible to those who have vision impairment or learning difficulties.
One of the best features of a podcast is the flexibility in where the consumer listens. Podcasts are available on computers, smart phones, tablets, smart watches and smart TV’s. This means that these podcasts can be listened to anywhere at any time. In the car on the way to work? Connect your phone to the Bluetooth and keep updated on the commute.