Video is by far the most engaging form of media. Businesses leveraging video successfully are making huge strides in terms of boosting awareness as well as generating more leads and sales.
With many companies realising and experiencing its value, more videos are being created for businesses than ever before. But do you really know the process that’s involved in making a successful video? In this post, we’re going to outline the seven stages of video production to strengthen your knowledge of what the video production process actually entails.
Stage 1. Briefing and Quoting
First things first, we’ll want to know the goal behind creating a video, and what type of video will help you achieve that goal. The more information you can provide the better. The quoting process all starts after discussing the brief with the client so we can begin to build off of this concept.
Stage 2. Introducing your Producer
Producers play an integral role in the creation of your video. They will oversee the project from conception to completion and may also be involved directly during the production phases. You’ll work closely with your producer and will be your central contact throughout the project.
Stage 3. Budget Management
There are lots of variables that depend on the specific requirements for a video. For example, what needs to be filmed and how many days this could take? That is just one part of the production, there are lots for your producer to consider. We will plan accordingly for the various specifications to ensure we make the most effective decisions and deliver results for any budget.
Stage 4. Pre-Production
Pre-production is the phase of further developing ideas and planning prior to the process of production. In a live action movie sense, it is the period before filming starts. In an animation sense, it is the period before any real animating takes place.
Stage 5. Production
So, the preparation is done – it’s time to start Production. In the world of live action, it’s time to roll the cameras. In the world of animation, it’s time to start the long process of animating scenes. The production phase is often the busiest phase of the project.
Stage 6. Post-Production
Post-production is the final stage in the process of creating the film. This includes editing the pieces of live action/animation together, soundtrack, sound effects and may also involve further advanced processes such as compositing and colour correction.
Stage 7. Deadlines and Delivery
The most important element in the delivery is communication. This starts on the front end when defining expectations, it flows throughout the production stage to ensure everything is running smoothly, and it continues at the end of the project to make sure the result is delivered on time.
Now that you know the seven stages of video production, you can better understand the video production process we go through, as well as gain an insight into what we do for our clients and any projects we work on. If you’d like to find out more about our process and the work we do, please get in touch with us, and our Production Team will be happy to answer any questions you may have.