In the past two crazy years we have endured, the way companies interact with staff and clients has truly shifted. With working from home becoming mandatory across the world and people spending more time at home consuming media, it is no secret that video is the way forward for brands wanting to connect with their audience. But just in case you’re not yet convinced, we’re going to explain why video should be part of your marketing strategy for 2022.
Thanks to social media platforms, a brand’s audience is now spanning the globe – but what do we do about the language diversity within their target audience? Video is normally produced in the company’s native language with subtitles to ensure that people who are hard of hearing can still follow along easily. So, let’s use this to our advantage, gone are the days when the video had to be sent off to a subtitle writer to watch and then type out in real-time. Software such as Adobe Premiere Pro now has the subtitle feature built-in, to auto-generate the text needed, which is highly advantageous. Subtitles can then be translated into any language required so a much wider audience can follow along.
Video marketing can also include the use of animation. The bonus of using animation is that it can have a voice-over in any language and the actual visuals don’t need to change for each variation. Take The Simpsons for example, it is voiced in fifteen different languages, but they all still use the same visuals. Therefore, just because the video has been created in one language, doesn’t mean it needs to stay in that language. You can still reach a wide audience even after filming and posting the original.
The second reason video is important within a marketing strategy is that it can give your company a ‘face’ or added personality. Generally, companies will use their CEOs or colleagues to feature within their videos. Doing this allows their following to get to know the company and add a touch of personalisation to the brand. Another bonus to using colleagues is not only removing the cost of having to hire professional actors, but it makes the videos feel more realistic and relatable if normal colleagues are used. They will also feel more involved within the team and be proud of the final product.
Furthermore, a video can be more much more engaging as it is not just writing on the screen. Videos convey emotion that creates a connection between the video and the viewer. With the help of the edit, a video can portray any mood that you are wanting to share. Whether it be happy, sad, excited, or striking, with video editing it can be done. Potential clients are more likely to watch a one-minute video than read a four-page article that is associated with your business. Videos get 1,200% more shares than text and images combined, and this helps spread your message to a much wider audience in a more digestible format.
The final reason why video should be part of your marketing strategy in 2022 is to improve your website visibility and SEO. Aberdeen Group states “Companies using video see 41% more website traffic from search than non-video users.” That is a huge amount more. This can also equate to “companies using video marketing grow their revenue 49% faster than those who don’t.” So, the return on investment for video overall is incredibly high. Increasing website traffic is extremely important for a number of reasons such as; improving brand awareness, generating qualified leads, and building relationships. In its simplest form the more people that see your website, the more potential customers you will have as a result. Also, using keywords within titles and descriptions can help your content become more easily discoverable in the search results. Moreover, videos are more likely to be shared and are 45 times more likely to rank on the first page of Google than text results, meaning you have a much better opportunity to drive more individuals to your website. So, if you’re looking for a way to jump ahead of your competitors, increase traffic to your website, and improve lead generation, using video within your marketing strategy for the year ahead definitely should be one of your top priorities.
As a trusted video production company, we have extensive experience working with both small and large brands. We offer a range of video production services and you can take a read of some of our success stories to see how we’ve helped brands grow through the use of video. If you would like to discuss your ideas or find out more information on how video can assist with your marketing, drop us an email or give us a call on 01234 780166 and one of our team members will be happy to talk things over with you.